Our mission

Feed’s mission is to change the face of infant feeding support in the UK. We support the Mum, not the method. Whether you breastfeed, formula feed or do a combination of both, we’re on your side.

We’re not about promoting or prioritising any one form of feeding over another, instead we’re about compassion, accuracy and completely non-judgemental, straight-up support, so we commit to providing unbiased, science based and compassionate infant feeding information and advice.

We trust that women are the experts in what works for them and their families, so we commit to prioritising the needs of women and babies and putting them at the heart of everything we do.

All women and babies should have access to nutritious food, and individualised infant feeding support, so we commit to campaigning to end infant feeding inequalities and for the development of infant feeding policy that meets the needs of all families.

All women deserve their own village to have their back when this parenting lark gets tough, so we commit to amplifying womens voices, giving them a platform to share their stories and supporting each other.

Whether your game is boobs, bottles or both, whether you’re cracking plan A or smashing plan B, families supporting families is the best.