Infant Feeding Day

Celebrating all the ways we feed our babies

June 6th is Infant Feeding Day - every single year!

Established in 2019, and officially registered with Days of the Year, Infant Feeding Day is a time for us all to come together and celebrate all the ways we feed our beloved babies.

We were delighted to celebrate Infant Feeding Day 2024 with the launch of our bold new approach to infant feeding support, Flexible Feeding.

At Feed, we were fed up (pun intended!) of women being put into boxes depending on how they feed their babies, when the reality is that most of us feed our babies in various ways throughout their infancy.

So, when women and their families come to the Feed website for advice and guidance, they won't have to select a feeding method and be directed to a specific set of resources, our new Flexible Feeding page will be the landing site for everyone, bottles boobs or tubes! No more pigeonholes!

Flexible feeding is about finding what works for you. Allowing Mums to just go with the flow. It’s what we all do; we trial, we change, we adapt, we flex.

Get Involved

When we created Infant Feeding Day back in 2019, our aim was to bring all women together and celebrate all the ways we feed our babies so we invite you to join us as we do just that, with the launch of Flexible Feeding. Share your stories, thoughts and experiences with us on the day.

Tell us why you support Flexible Feeding and celebrate all infant feeding methods

We would absolutely love if you could make a 30 second video for your social media platforms. If that’s not your thing, you could post some text alongside a photo, maybe even one of you feeding your wee ones!

Remember to use the hashtags #FlexibleFeeding and #InfantFeedingDay and tag us @feedukorg in any posts across Twitter, Instagram, Facebook or TikTok.

Please share our Feed posts to help celebrate Infant Feeding Day every year and spread the word about Flexible Feeding!

Infant Feeding Day is an opportunity to celebrate all the different ways we feed our babies.

Officially registered with Days of the Year, we celebrate Infant Feeding Day annually on 6th June.