Become Feeding Friendly
Join the scheme
The Feeding Friendly Commitment
By joining the Feeding Friendly scheme you are making a commitment to breastfeeding, bottle feeding and tube feeding families that you will:
Understand and uphold the law on infant feeding in public
Provide a welcoming and supportive environment for breastfeeding, bottle feeding and tube feeding families
APPLICATION FORM
“We had a mum breastfeeding in our shop for over an hour this week. We are delighted to take part”
What does the law say about feeding babies in public?
Feeding in public can mean feeding in front of a relative or friend in your own home, or in a public place, such as a cafe or shopping centre.
Scotland
It is an offence under the Breastfeeding etc. (Scotland) Act 2005 to deliberately prevent or stop someone from feeding milk to a child in a public place. This includes breast milk, infant formula or cows milk fed via bottle or breast.
It is illegal for anyone to ask a feeding parent to leave a public place, such as a cafe, shop or public transport.
England & Wales
The Equality Act 2010 states that it is unlawful for a business to discriminate against a woman because she is breastfeeding.
It is illegal for anyone to ask a breastfeeding woman to leave a public place, such as a cafe, shop or public transport.
Northern Ireland
The Northern Irish Government plan to introduce specific legislation around feeding babies in public places, but for now women are protected by sex discrimination laws.
It is illegal to treat a woman unfavourably because she is breastfeeding.
Under UK legislation it is allowed to prevent a woman breastfeeding in a single sex service provided for men, or where there are legitimate health and safety risks, for example where there could be potential chemical or radiation exposure.
How can I provide a welcoming and supportive environment for breastfeeding, bottle feeding and tube feeding families?
Regardless of the method of infant feeding, parents and carers may feel awkward or uncomfortable feeding their baby in public, especially when it is new to them. The best way to help is to do what you can to ensure they feel welcomed; a smile or cheery hello is usually a good place to start! You could also offer to help them with the buggy, or to find a comfortable place to sit if available. Some other ideas that you could implement, depending on the nature of your business may include:
Display your Feeding Friendly Signage
By displaying your Feeding Friendly signage, you show families that you welcome them and will support them to breastfeed, bottle feed or tube feed their babies within your business or organisation.
Provide a comfortable space
If you have seating available make sure it is comfortable and where possible, there is space to park a buggy or pram. Some Mums prefer a more private area in which to feed without being overlooked.
Help to prepare baby food or milk
Some parents may need to heat baby milk or baby food when visiting your premises. You can help them by providing hot water in a jug or bowl or by heating it for them.