Infant Feeding Day 2024: Flexible Feeding
Flexible Feeding is a bold new approach in supporting women to feed their babies; join us for the revolution!
We are throwing away the dated infant feeding text book. It is time to recognise that none of us fits neatly into a predefined box, a pigeon hole for the ever exhausted pigeon. The assumptions others make about how we feed our babies leave us explaining (and sometimes apologising) for not meeting their expectations. Well, sod that. The best kept secret of our generation is that there is no one size fits all and today, in 2024, infant feeding looks different to every single one of us, and that is bloody amazing.
At Feed, we recognise the reality that most of us feed our babies in various ways throughout their infancy. We have listened to you. Through our research and in our interactions with Mums, it became apparent that our vision was not meeting your expectations of an infant feeding charity fit for 2024. Despite our drive to put Mums at the heart of infant feeding, we were still thinking inside the box and asking you to pick an infant feeding method, to pigeon hole yourselves. Well we have listened, and we are going to revolutionise the face of infant feeding to meet your lived reality of flexible feeding.
So, from now on, when you come to the Feed website for advice and guidance, you won't have to select a feeding method and be directed to a specific set of resources, our new Flexible Feeding page will be the landing site for everyone, bottles boobs or tubes! No more pigeonholes; at Feed, we flex!
When we created Infant Feeding Day back in 2019, our aim was to bring all women together and celebrate all the ways we feed our babies so we invite you to join us as we do just that with the launch of Flexible Feeding.
Get Involved
When we created Infant Feeding Day back in 2019, our aim was to bring all women together and celebrate all the ways we feed our babies so we invite you to join us as we do just that, with the launch of Flexible Feeding.
Tell us why you support Flexible Feeding
We would absolutely love if you could make a 30 second video for your social media platforms. If that’s not your thing, you could post some text alongside a photo, maybe even one of you feeding your wee ones!
Remember to use the hashtags #FlexibleFeeding and #InfantFeedingDay and tag us @feedukorg in any posts across Twitter, Instagram, Facebook or TikTok.
Please share our Feed posts to help celebrate Infant Feeding Day 2024 and spread the word about Flexible Feeding!
Share Your Story
We would love to amplify your infant feeding experiences to the people with the power to change the narrative within our health services. In order to do this, we need your stories.
So, on this Infant Feeding Day , we are asking you to share your infant feeding stories and images so that we can collate them into an archive to document, celebrate and to share.
Let’s show to the world that we are not staying in these restrictive infant feeding boxes, we are breaking free of labels and joining our sisters in Flexible Feeding.
Become a Feed Advocate
If you would like to go a step further and use your experience to help mould the work of Feed, then consider becoming a Feed Advocate.
Thank you for supporting our work.
Happy Flexible Feeding,
Love Team Feed x
